I need to align my internal communications priorities to my organisation’s strategy. I would like you to act as an experienced internal communications strategy consultant. Below is a summary of the strategy – for each strategic goal, please suggest 2-3 ways the internal communications team can directly support the organisation to achieve it. Ensure that each one can be measured and directly attributed, wholly or in part, to the IC team. Please present the results as a table, with the organisation’s priorities on the left, and the corresponding IC priorities on the right. Here is the strategy: [Paste a summary of your organisation’s strategy here]

Our internal tone of voice feels inconsistent across different communications. Act as a brand and communications consultant with deep experience developing internal tone guidelines. Using the examples and information provided, I want you to define a consistent internal tone of voice that reflects our values and culture. Outline tone principles using a "do this / not this" format across four dimensions (e.g., formal vs. friendly). Include examples for announcements, leadership messages and internal campaign content. Our organisation's values: [details of values]. Our culture: [describe the culture]. Examples of external content: [include examples of flagship content, e.g., website pages, marketing materials].

[Company] is anticipating resistance to an upcoming change to [describe change]. Act as an internal communications strategist with expertise in behavioural psychology. Please help me to identify likely sources of resistance among different internal audiences, and suggest tailored messaging strategies to address their concerns. List audiences, their top potential concerns, and messaging tactics in a table. Use concise language and be specific about tone and delivery methods.

I have written a long-form announcement, and I want to adapt the content for different internal communications channels. Act as an experienced internal communications advisor and skilled editor. I would like you to repurpose the content into a variety of formats for different platforms. Provide versions suitable for the intranet homepage (short summary), internal social post (punchy and conversational), presentation deck (slide outlines), and talking points for team meetings. Please vary the tone and length to suit each format. Here is the existing announcement text: "[Announcement]"

I have attached a document that I need to repurpose as a range of internal communications content. I would like you to act as a creative internal communications professional. Please begin by identifying the key messages, data points, stories and technical information contained in the document. Next, create a table with three columns. The first column should simply label the category of information: Key messages, Data, Stories, or Technical. The second column should contain details of the identified information presented as bullet points. The third column should list multiple creative assets that an internal communications team could create based on each piece of information.

[Company] is launching [initiative], and it is critical that the company’s employees understand and embrace this change. I’ve attached some information about this initiative, and an example of a previous internal communications plan. I want you to act as an experienced internal communications consultant. Please help me create a detailed internal communications plan, draft relevant communications and help me measure their impact. Do not write anything yet: I will initiate each step and provide relevant information where needed.

I need to identify the most appropriate audiences and channels for the internal communications plan. I’ve attached a list of the key audiences and channels at [company]. Acting as an experienced internal communications consultant, please create two lists. The first list, titled Audiences, should include the most important target audiences for the communications, listed in the order that they need the information, considering their role, seniority and likelihood of receiving questions from their teams. The second list, titled Channels, should include the main internal communications channels for these communications, with guidance on the audience(s) and content to include for each. Please present each list as a concise set of bullet points.

I need to intelligently plot out the internal communications for this campaign so that it is clear to all stakeholders what will be communicated, when, how, by whom and to whom. Acting as an experienced internal communications consultant, please create a table setting out a schedule of communications. The schedule should indicate which messages will go to which audiences, when, and via which channel. The schedule should cover a [length] period beginning on [date], with the [initiative] launching on [date]. Take care to avoid weekends and public holidays, and take into account quieter periods such as summer, school holidays and the festive period in December and New Year. I would like you to organise the communications over three phases: 1. Pre-launch – ensuring leadership teams and other relevant stakeholders are aware of, understand and support the initiative; 2. Launch – ensuring employees are engaged, understand how the initiative will affect them, and take actions to support it; and 3. Post-launch - driving commitment by reinforcing key messages, raising awareness of supporting resources, sharing stories and successes, and driving follow-up actions. Please present the schedule as a table with the following columns: date, messenger, audience, channel, content, and responsible. You can leave the messenger and responsible fields blank. In the content column, include 3-5 brief bullet points explaining what the communication is, any messages to emphasise, and at least one call to action.

I want to prepare the [company] internal communications team for future crises through simulation exercises. Act as an internal communications strategist with experience designing realistic crisis simulations. Please develop a communications-focused crisis scenario for the [your sector] sector with realistic time pressures and decisions. Outline the scenario, key communication milestones (e.g., T+15 mins, T+1 hour), sample prompts to guide team members through making relevant decisions, and a set of debrief questions. Ensure the scenario reflects reputational, operational and emotional risks.

[Company] is preparing to announce a major organisational change. The change will [describe the nature and objectives of the change]. The change must be supported by a clear, cohesive narrative that builds understanding and support among all employees. Act as an experienced internal communications consultant who specialises in strategic messaging during change. I want you to produce a compelling change narrative that can be tailored to different audiences. Please structure the narrative in three tiers: a high-level overarching story, key messages for senior leaders, and a version for all employees. Please use plain language, focus on clarity and trust, and include both rational and emotional drivers. I also want you to suggest three incisive, strategic questions that I can ask the organisation's leaders to help me to further refine and enhance this narrative.

[Company] is [describe change] and needs to maintain employee engagement throughout the transition. Act as a change communications strategist with experience in employee engagement. Please recommend key communication moments and activities to sustain awareness, engagement and action over time. I would like you to provide a phased roadmap (pre-launch, launch, post-launch), with recommended formats, messaging goals, and engagement tactics for each phase. Please present the roadmap as a table, and ensure it incorporates two-way feedback throughout, particularly at critical points in the change journey.

I am planning a campaign to [explain theme and objectives]. Act as a creative internal communications strategist. Suggest three creative campaign concepts that will cut through and spark conversation across our workforce. For each concept, include a campaign title, core message, key engagement activity, and a one-sentence elevator pitch. Keep the tone inspiring and people-focused.

I would like to use storytelling principles to bring an initiative to life for [organisation]. Please act as a master storyteller with deep experience in internal communications. I would like you to take the details of the initiative below, and help me to transform it into a compelling narrative that follows established storytelling principles. I would like you to begin by summarising the "spine" of the story, using the following format: "Once upon a time there was... Every day... One day... Because of that... Because of that... Until finally...". Then, outline the story as bullet points, broken down into the following stages and keeping the language and concepts as simple as possible: 1. The Setup Begin by setting the stage with a universal theme (e.g., challenge, opportunity, growth) that will resonate emotionally with employees at all levels. Think about the core emotions that this story should evoke (e.g., hope, excitement, challenge). Then, present the initial situation in a way that feels relatable and human. Why is this initiative needed, and how does it connect to the broader human experience within the company? 2. The Conflict Introduce a sudden element of tension or conflict: a problem, challenge, pain point or threat that needs solving. If appropriate, ensure there is a sense of urgency. The Conflict must be compelling but believable: don't exaggerate it. Position the organisation as an underdog hero, outside of their comfort zone. Use emotionally charged language to ensure the audience empathises with, and is inclined to support, the effort to overcome the Conflict. 3. The Journey Outline the steps or actions the company is taking, and emphasise the importance of trying, not just success. This should feel like a journey or adventure: a process that employees will be excited about. Ensure the employee's own role is a key element of the story, where necessary referring to the other characters (e.g., leaders, team members) who are making the initiative happen. Based on your understanding of the initiative, please suggest multiple twists in the Journey, such as an element that will challenge perceptions or provide unexpected opportunities, further raising the stakes. 4. The Resolution Outline a (potential or actual) scenario in which the Conflict is resolved, leading to a positive outcome. Position this as a reward for the employees' efforts and investment. Focus on personal and collective growth, tapping into emotions like satisfaction, pride, fulfilment and excitement. Highlight the long-term benefits for the organisation and its employees, showing how their involvement will shape the future. 5. The Closing End on a high note that reinforces the core message and theme. This should act as a call to action that inspires employees to deepen their commitment to the initiative, and/or related ones. The tone for the Closing should be motivational and relatable on a human level. Reinforce the idea of a shared journey toward success, and a broad positive impact. Details of the initiative: [Paste your draft or other details here]

It is important to the success of our internal communications that the plan is built around clear, measurable objectives that align with business success. Act as an experienced internal communications consultant. Using a similar structure and tone to the examples I’ve already provided, please draft a set of communications objectives. I want you to summarise what employees need to know, feel and do to support the initiative's success.

I need to include key messages in the communications plan that will be used as a common foundation for all communications in the campaign and adapted for different audiences and channels. I would like you to act as an experienced internal communications consultant. Based on the information already provided, the objectives we have identified and the audiences and channels, please produce a set of key messages for this internal communications campaign. Please respond using bullet points, highlighting key words and phrases to make it easy to scan. The key messages should be optimistic and action-focused. Where possible, please strengthen the points with facts, figures and examples.

The internal communications plan needs a set of relevant metrics that are easy to measure and directly reflect the impact of the campaign. I want you to act as an experienced internal communications consultant. Using the communications objectives as a starting point, please suggest 3–5 meaningful metrics I can include in the plan, along with how to capture them and how often to report. Include a mix of quantitative and qualitative indicators.