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  • Who is Ben Lewis?
    Thanks for asking! I'm a former journalist who first entered the world of internal communications in 2013, when I joined the global professional services organisation EY. Since then, I've worked in many different aspects of internal communication, including: ✍🏻 Writing and editing ⚙️ Channels strategy 🎨 Content strategy 💼 Business partnering I'm now an independent contractor and consultant with a passion for internal communications strategy and AI. How about you? If you work in communications, I'd love to hear from you. Why not book a 30-minute, no-obligation chat with me.
  • What's your experience?
    I spent 12 years at EY, the global professional services organisation, in a wide variety of internal communications roles. These included: Trusted advisor: I was the communications business partner to the EY Private and Private Equity leadership teams. Together, these business units represented over $25 billion annual revenue and more than 60,000 professionals. Change communicator: I kept employees informed and engaged through several years of major business transformation and multiple new strategies. This included developing strategic narratives and creating high-impact content across multiple channels. Channels innovator: As Global Internal Channels Leader, I led the content workstream for one of the largest global intranet projects of recent times. I developed a channels strategy and a global content framework to promote innovative communication methods. And, I delivered AI guidance and training for Markets and Brand, Marketing and Communications teams. Team leader: I managed various teams, including the daily news team – the editors of EY's core communications channel: a daily, personalised news email sent to every one of its 400,000 employees. I also created and led a global community of hundreds of writers and editors. Impactful storyteller: I led the internal communications for EY World Entrepreneur Of The Year™ for two years, engaging 400,000 employees in the "oscars of entrepreneurship". I designed and set up a global community of nearly 3,000 future EY leaders. And, I worked with strategy leaders to redesign a microsite to deepen employees' connection with EY's strategy. As well as internal communications, I draw on an 8-year career as a legal journalist and editor. During this time, I learned how to: Write clearly about complex topics Identify compelling stories Lead large global teams Launch and manage digital products Want to know more about what I've done and how I can do the same for you? Let's chat!
  • How can you help me?
    In many different ways! If you're short of internal communications resources... I can lead your team on an interim basis. If you're building an IC team or function... I can give you the best start by putting in place up a robust communications strategy. I can also help you establish the right IC channels, governance, templates, training materials and content framework. If you want to do more with internal communications... I can help you optimise your channels, identify innovative communication methods and get the best out of your internal communications technology – including AI. Want to explore any of these, or something else? Book a free 30-minute consultation with me.
  • What do you mean by AI for internal communications?
    AI for internal communications refers to the use of artificial intelligence tools like ChatGPT or Microsoft Copilot to help streamline planning, drafting and analysing employee communications.
  • What AI tools do you recommend for internal communications?
    This depends heavily on your organisation's technical setup and information policies, as well as what you want to achieve. If you're not sure where to start, consider using ChatGPT for content creation and idea development. Specific AI-enabled tools like Notion AI, Zapier, Canva, GrammarlyGO, and even image and video generation tools like Midjourney and Sora can help you to refine your internal communications content. I can help you pick the right tools for your business. Get in touch for a free 30-minute consultation.
  • Should internal communications professionals use AI?
    Yes, I passionately believe we should, for two key reasons: ✅ Reason 1: It elevates what we do AI tools can complement every aspect of the internal communications workflow, from strategy and ideation to comms planning, to creating and repurposing content. Through the smart use of AI, we can not only enhance our day-to-day work, we also unlock more time and headspace for strategic and creative tasks where we can truly add value. ✅ Reason 2: It increases our relevance Our business leaders are relying on internal communications teams to help them articulate and ultimately achieve their business strategy and objectives. They're also thinking a lot about how AI can help the business become more competitive. By integrating AI into how internal comms teams work, we're showing our capacity to innovate, to create efficiency, and to keep pace in a rapidly evolving business world. When you're ready to start doing more with AI, I can help you identify and realise the opportunities for AI in internal communications in your business. If you'd prefer to talk it through, why not book a free 30-minute consultation with me.
  • What are the risks of using AI for internal communications?
    Like with any business activity, we need to be aware of risks and how to manage them. But I strongly believe the benefits of using AI outweigh these risks. Here are a few to look out for: 🔐 Data security It's vital that you follow your organisation's data protection policies. Don't upload sensitive or confidential information to external AI tools, and respect any rules about banned AI platforms and activities. ⚖️ Bias AI tools' output is based on human input, with all its flaws. Check carefully for signs of racial, gender or sexuality bias, and other reflections of social injustice. ❌ Inaccuracies AI tools sometimes provide inaccurate responses, known as hallucinations, especially when they can't access the correct information. Always fact-check any outputs and try to avoid asking questions that cannot be answered using publicly available information (or information you've provided). 🤖 Over-reliance Consider AI as a co-creator, not a replacement for you or your team. Focus on using AI for routine tasks and always ensure there's a "human in the loop", applying professional judgment and refinement. 🤨 Distrust Some employees or leaders may feel uneasy if they know a message has been created using AI. Always be transparent about your use of AI (emphasising your hands-on role), and vocal about its benefits. If you'd like to discuss how to overcome these challenges, book a free 30-minute chat with me today.
  • Will AI replace internal communicators?
    No, but somebody who knows how to use AI might do. The best results are a partnership between humans and AI tools. Think of AI as a digital thought partner. As internal communicators, we need to focus on building our familiarity with AI (experiment!) and exploring ways we can use it to get more done. That frees up more time for the things where we add most value: strategic thinking, innovation, creativity, relationships and high-quality, high-impact work. I can help you future-proof your IC team. Book a free consultation with me today and I'll talk you through it.
  • What technical knowledge do I need to use AI?
    Surprisingly little! Working with an AI tool is very similar to working with a human colleague: you just need to be able to give clear, well-structured information – a skill at which you already excel. Want to know how you can use your communications expertise to become an AI power user? Book a free consultation with me today.
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