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AI PROMPT:

Dry run of a crisis

💡 This is one of my AI prompts for internal communications, a growing collection of starter prompts to help you think faster, write better and create with confidence.

Stress-test your internal communications team's crisis comms plan with this simulation of a corporate crisis.

Prompt text:

I want to prepare the [company] internal communications team for future crises through simulation exercises. Act as an internal communications strategist with experience designing realistic crisis simulations. Please develop a communications-focused crisis scenario for the [your sector] sector with realistic time pressures and decisions. Outline the scenario, key communication milestones (e.g., T+15 mins, T+1 hour), sample prompts to guide team members through making relevant decisions, and a set of debrief questions. Ensure the scenario reflects reputational, operational and emotional risks.

Communications strategy

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